Products
Market Mix Modeling Course
$990
Master Market Mix Modeling with Graham in this 5-session course. Go from fundamentals to advanced modeling: learning to prepare data, build, and interpret models with confidence.
Stop Wasting Money on Guesswork
Learn exactly which channels drive profit and which burn budget.
Prove Marketing’s Real Impact
Build models that show ROI clearly, no more relying on opinions or vanity metrics like ad likes.
Make Every Dollar Accountable
Optimise spend with data you can defend in any boardroom.
Build a Skill That Never Goes Out of Style
Once you know the flow, you can rebuild and refine models quickly, collaborate with your team around real insights every quarter or year, and stay sharp using nothing more than Excel. No black boxes, no AI shortcuts that don't work, just analytical confidence most marketers never reach.