Media Specialists
Media Specialists

Your ROI partner

Helping advertisers get better return on ad investment since 2005

Products

Customer response data analysis

$1,250 + GST

Using nothing more than excel, learn how to do multiple variant regression to find out what is driving customer response and then apply the lessons learned to get better results next time around

Customer response data analysis

Solutions

Improving advertising return on investment

If you are advertising and don't know what your return on spend is, we can help find it for you and then work with you to get more for your money.

Improving advertising return on investment

Advertising media planning and buying

Our experienced team of three professionals have the listening skills needed to learn where to look for improvements in your ad program, plan it and buy it to get better results.

How it works

Free 30 minute consultation

Free 30 minute consultation

Call Graham on 029 636 2179 or email graham@mediaspecialists.co.nz to set up a half hour chat and find out how Media Specialists can help you connect more effectively with your customers.

Free 30 minute consultation

Free 30 minute consultation

Call Graham on 029 636 2179 or email graham@mediaspecialists.co.nz to set up a half hour chat and find out how Media Specialists can help you connect more effectively with your customers.

Features

Supporting a cause

Supporting a cause

We donate 10% of our profit to help mental health charities throughout New Zealand.

Agile approach

Agile approach

We are fast to reply emails, to get the work done, and this translates in faster results for you.

Avoid ad waste

Avoid ad waste

Our specialty is to determine the point of diminishing results with pinpoint accuracy.

Forecasting & Media planning

Forecasting & Media planning

This 2022, make sure you set the right performance benchmarks because let's face it...you'll need to squeeze every cent out of your marketing budgets.

Media Training Sessions

Media Training Sessions

If digital is your primary revenue channel, then you should consider bringing capabilities in-house. Get the right training for your team with our interactive screenshare or in-person sessions.

Media negotiations

Do you know Ken from ABC media? Chances are, we do. We've helped hundreds of Kiwi businesses get better media deals and pay less per impression or click.

Digital Marketing Consulting

Keyword research, SEO, Paid search (aka. PPC, SEM) landing pages, and more.

What customers are saying

"Kimberly Clark NZ has been utilising a model developed by Graham Small that quantifies the increased sales from different types of media investment. The model uses regression analysis to take into account variables such as increased distribution, price promotion, new product launches and temperature where applicable, then he’s able to calculate the increased sales due to media investment. It is a very good tool to calculate which brands respond to media support and which don’t but is not a tool for selection of creative material. In addition it can also be used in conjunction with your Gross M"
Grant Hartley Former KCNZ Head Of Marketing and ANZA Chairman
"Honda engaged Graham Small, from Media Specialists, as our independent Media Planner for the last three years, with a view to gaining statistically sound insights to enhance our media strategy. Graham worked closely with our team right through the process, from creating initial media plans to providing post analysis and reports to assist in the further development of future advertising plans for a number of important, successful model launches and retail campaigns. Graham offers an extremely professional service and has added considerable value to our business. "
Nadine Bell Former General Manager Marketing, Honda New Zealand Limited – Newmarket

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