Media Specialists works with a range of clients, from Tax Management New Zealand Ltd and their B2B offerings, Bodytech gym and a number of adhoc and project assignments over the years. Read on to hear from some of my satisfied customers
Media Specialists were engaged by Kumfs in 2006 to conduct an analysis of our sales and advertising results, with a view to deriving some insight to enhance our advertising program and evaluate and challenge our level of investment trans tasman. Graham reported back with clarity and in plain English, results from a statistical analysis that made sense and added value to the way our plan of advertising is implemented over a fashion cycle and gave a solid foundation to discussion with management around our advertising investment strategy in both Australia and New Zealand
Anne Casey – Kumfs Shoes
In my three years of association with Graham Small I came to appreciate his genuine interest in Kimberly-Clark brands and their success in market. His level of involvement in the business extended beyond media strategy, media contract negotiations and management of the planning and buying process.
He participated in our brand strategy meetings and undertook analysis of research and sales results, which in turn assisted the marketing team in building strong, successful marketing and communication plans.
The quality of work was then, and remains now, of a very high standard. Coupled with his personable nature, high intelligence, good humour and integrity he is a valuable extension to the Kimberly-Clark marketing team
Linda Watts -General Manager – Strategic Innovation -Kimberly-Clark South Asia
Kimberly Clark NZ has been utilising a model developed by Graham Small that quantifies the increased sales from different types of media investment. The model uses regression analysis to take into account variables such as increased distribution, price promotion, new product launches and temperature where applicable, then he’s able to calculate the increased sales due to media investment. It is a very good tool to calculate which brands respond to media support and which don’t but is not a tool for selection of creative material. In addition it can also be used in conjunction with your Gross Margin to give a true ROI on media investment.
If you are reading this and are responsible for media placement in a market where scan data is available give Graham a call as I have not seen a media analysis tool as insightful and cost effective
KCNZ Head Of Marketing and ANZA Chairman
Graham Small from Media Specialists ran a very effective training program for the sales team to better equip them to market APN media products in New Zealand. He also prepared a very useful document which helped evaluate and mark responses to a tender for advertising business. His work was of a very high standard and everyone thoroughly enjoyed being involved in the projects under his management
Jacqueline Freeman ;Director of Sales
Honda New Zealand
Honda engaged Graham Small, from Media Specialists, as our independent Media Planner for the last three years, with a view to gaining statistically sound insights to enhance our media strategy.
Graham worked closely with our team right through the process, from creating initial media plans to providing post analysis and reports to assist in the further development of future advertising plans for a number of important, successful model launches and retail campaigns.
Graham offers an extremely professional service and has added considerable value to our business.
General Manager Marketing, Honda New Zealand Limited – Newmarket