This “half is wasted” quote, attributed to John Wanamaker, was in part the inspiration to set up Media Specialists.
It took me 3 years (studying part time from 2007 through 2009) and four papers in Statistics at Open Polytechnic and Auckland University to acquire the skills needed to help answer the question posed by Mr Wanamaker.
My goal is to help New Zealand business manage and improve marketing communications.
That help can be as little as finding editorial features relevant to your business and as much as developing and interpreting a complex regression to explain and unravel variation in your weekly sales.
I have 31 years (and counting) experience in the advertising media field, working with agencies in New Zealand, Sydney and London. My passion and interest in the field of marketing communications is undiminished with time.
I am here to help you, in any way that my experience and common sense allows.
Read more on my Linked in profile here:
