Make Smarter Marketing Moves

Learn media mix modelling in days to get better ROI from your ads everytime.

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Products

Market Mix Modeling Course

$990

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Master Market Mix Modeling with Graham in this 5-session course. Go from fundamentals to advanced modeling: learning to prepare data, build, and interpret models with confidence.

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Stop Wasting Money on Guesswork

Learn exactly which channels drive profit and which burn budget.

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Prove Marketing’s Real Impact

Build models that show ROI clearly, no more relying on opinions or vanity metrics like ad likes.

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Make Every Dollar Accountable

Optimise spend with data you can defend in any boardroom.

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Build a Skill That Never Goes Out of Style

Once you know the flow, you can rebuild and refine models quickly, collaborate with your team around real insights every quarter or year, and stay sharp using nothing more than Excel. No black boxes, no AI shortcuts that don't work, just analytical confidence most marketers never reach.

What You'll Get

Expert-led video sessions

Progress from MMM fundamentals to advanced modeling techniques.

Hands-on Excel training

Build real models with step-by-step guidance and reusable templates.

Lifetime Access

Keep all videos and materials for future reference.

Direct Support From Graham

Ask questions anytime and get help from the instructor.

Testimonials